Migrate Sites Without Losing SEO: Redirect + Parity Audit

    1

    Site migrations often result in devastating traffic loss due to broken redirect maps, metadata parity gaps, and overlooked loops.

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    Migrate Sites Without Losing SEO: Redirect + Parity Audit

    Example session with this skill installed

    I have a redirect export for olddomain.com to newdomain.com. Statuses are 301 and 404. Can you audit the Redirect Map and flag FAIL rows and any LOOP actions?

    • Read your context and instructions
    • Compiled the migrate sites without

    I have audited the Redirect Map for olddomain.com → newdomain.com based on the crawl export provided.

    1. Redirect health: PASS / FAIL / Missing / bad-status counts

    MetricCountStatus
    PASS24Confirmed 301 to target
    FAIL6Status mismatch or redirect error
    Missing4No destination URL provided
    Bad Status2404 or 500 detected on target

    2. Chains & loops: LOOP, LONG CHAIN, FIX STATUS, SHORTEN rows

    Start URLHopsLoopAction
    /products/old-item4NoSHORTEN
    /blog/post-12YESLOOP
    /contact-us1NoOK

    3. Content parity: average Parity 0–100, REWORK pages and top gap

    Average Parity Score: 72/100
    Top Gap: Canonical tags still pointing to olddomain.com.

    Page PairScoreTop GapStatus
    /home95Minor H1 variationSTRONG
    /solutions40Missing Schema & HreflangREWORK

    6. Fix priority: DO NOW / NEXT SPRINT / BACKLOG table

    IssuePriorityBucketStatus
    Resolve Redirect LOOP on /blog/post-110DO NOWOpen
    Update Canonical tags to newdomain.com9DO NOWOpen
    Shorten 4-hop chain on /products/old-item6NEXT SPRINTPending

    Next steps

    • Deploy the DO NOW hotfixes to the CDN or server redirect configuration.
    • Update the Launch QA checklist for the post-cutover phase.
    • Re-run the crawl on the /solutions path to verify parity improvements.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    Site migrations often result in devastating traffic loss due to broken redirect maps, metadata parity gaps, and overlooked loops. This skill provides a structured framework for SEOs and developers to audit domain changes, replatforming, and URL restructuring without relying on guesswork.

    What it does

    • Redirect Mapping validates old-to-new URL paths, matching types, and HTTP statuses to catch missing destinations.
    • Chain & Loop Detection identifies recursive redirects and long chains that exhaust crawl budgets and degrade UX.
    • Content Parity Scoring calculates a 0 to 100 score based on title, H1, canonical, hreflang, and schema consistency across page pairs.
    • Launch QA Tracking manages pre- and post-launch checklists to ensure technical requirements are met before cutover.
    • Traffic Monitoring triages post-migration performance by flagging URLs with significant click drops or position shifts.
    • Fix Prioritization categorizes issues into DO NOW, NEXT SPRINT, or BACKLOG based on impact, effort, and reach.

    How it works

    1. Configure Settings by defining old/new domains, launch dates, and thresholds for hops and traffic alerts.
    2. Import Data from crawl exports or GSC into the provided workbook templates for redirect and parity checks.
    3. Analyze Flags to identify FAIL statuses, LOOP alerts, and REWORK parity gaps.
    4. Prioritize Fixes using the Impact/Effort matrix to generate a developer-ready hotfix list.

    Frameworks & tools

    This skill utilizes bundled Excel, Google Sheets, or LibreOffice templates alongside a structured prompt library compatible with Claude, ChatGPT, or Gemini.

    Why this beats prompting it yourself

    Generic prompts often fail to catch technical nuances like hreflang reciprocal errors or specific redirect hop limits. This skill enforces a strict scoring logic and data-driven prioritization that prevents the agent from inventing metrics or making vague ranking promises.

    Use cases

    • Auditing a platform migration from legacy systems to Shopify, WordPress, or headless stacks.
    • Validating a domain name change or move from HTTP to HTTPS.
    • Performing weekly post-launch monitoring to identify and triage traffic drops.
    • Packaging professional-grade migration audit deliverables for agency clients.

    Known limitations

    Does not automate the actual execution of server-side redirects or rank tracking exports. Requires manual data input from crawlers or search consoles.

    How to use

    1. 1

      Connect your agent to the Agensi MCP

      Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup

    2. 2

      Sign in to Agensi

      Your agent shows a sign-in link. Sign in and click Allow.

    3. 3

      Ask for what you need

      Your agent loads this skill and uses it on your task. It always asks before any payment.

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