Conversion- & Content-Focused Website Proposal

What We Do

Design and build powerful digital ecosystems that convert leads into customers and clicks into cash.

Before We Begin

A Quick Word.

We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.

We believe that at the end of the day, your website should do three things for you:


It should be a powerful customer educator.

Helping potential customers to understand what you are all about – effortlessly.


It should be a powerful driver of acquisition.

We make it easy for customers to become, well, customers!


It should do a lot of the heavy lifting for you

Your website should be like an employee that's selling for you around the clock, work for you day-in and day-out without you having to lift a finger.

To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, and beautiful design to create experiences that both educate AND convert your customers.

We look forward to working with you.

– The Agensi Team

The Mission.

To design and develop 2X's new website so that it becomes a content-focused, conversion-centric ecosystem that matches 2X's brand and ambition and converts leads into customers.

It's Not "Just A Website"

What You're Getting.

Our websites aren’t just websites.

They are customer-focused, conversion-centric sales platforms designed to put your message out in front of your customers in a way that engages them and convinces them to act.

By the end of the project, you will have:


A 24/7 customer-education platform.

Educate prospects, convert customers, and drive inquiries all without having to lift a finger. By the end of the project you will have a website that educates customers about what you do around the clock.


A customer-centric, lead generator.

We build all our sites focused on two things: 1) the visitor and 2) turning that visitor into a customer. We do so by staying hyper-focused on visitor-flow and lead generation.


A dynamic growth platform.

It's not about "having a website. It's about having a tool that helps your business today while supporting your growth tomorrow. It's not just a static billboard. It's a dynamic marketing machine that can be used to tell stories, run promotions, generate leads, and publish content your customers love.


A powerful brand and reputation builder.

People are wired to make judgments based on their first impression. We make sure that that impression is the exact one you want them to have.

A Quick Case Study

The Property Twins

The Property Twins are well-known realtors, but were struggling to bring in consistent leads organically.

Agensi put together a strategy to develop the brand and build a website that monopolized the long-tail search keywords for their real estate niche.

The result was a 1,000% increase in organic traffic and a consistent inflow of leads within the first 30 days. The project had a 100% ROI within three months.

Project Overview

At A Glance

A High-Level Look

Through our conversations, we’ve determined the following areas are key for your site to be a success:


Conversion-Focused Website

More than just a digital billboard, a conversion-focused website is designed to walk a customer through an experience to get them convert.


Conversion-Focused Blog

More than just a standard blog and posts, a conversion focused blog has specific entry points and exit points designed to convert customers.


Sales Funnels

If your goal is to drive and convert traffic, we recommend having dedicated sales funnels that are designed to walk the customer through a specific conversion experience.


ActiveCampaign Integration *

This ensures that the site we build extends beyond the the pages and into deeper conversations with your customers.

* or email marketing solution of your choice.

detailed breakdown

Web Reqs.

Through our conversations, we’ve determined the following areas are key for your site to be a success:


Home Page

Conversion-focused and educational homepage that guides the customer through the 2X process and directs them to an appropriate page to learn more or become a lead.


Programs Overview

A high-level overview of the programs 2X offers, who they are for, and the value they provide.


From 6 To 7 Figures Landing Page *

An in-depth landing page that showcases the value of the book and leads the user to take next step.

* We believe this should be a proper funnel.


2X Sales Page

In-depth sales page that showcases the value of 2X program, who it is for, and leads the user to take the next step.


Machine Sales Page

In-depth sales page that showcases the value of The Machine program, who it is for, and leads the user to take the next step.​


Results & Social Proof Page

Showcases the results and social proof behind the success of the 2X program.


Application Page

Making it easy and straightforward for potential customers to apply for the 2X or Machine programs.


Schedule A Call Page

A landing page that makes book a strategy call with 2X simple and straight forward.


About Page

Showcase the team behind 2X, their mission, why they do what they do, and helps someone get to know them. Acts as a credibility builder.


Contact Page

Making it as simple and easy to contact 2X as we want.


Email Opt-In Template Page

A templated email opt-in page to test out various email captures.


Hiring Page

A page designed to showcase the roles available at 2X and make it easy for potential candidates to apply.

Conversion-Focus Blog.


Pillar Content (Topics)

The heart of the 2X website is the blog To make it easy for people to digest the content, we recommend building the content around grouped pillars. Think of this as core topics, with sub-chapters underneath.


Content Posts (Chapters)

The content posts (aka chapters) go deep into solving/answering a specific problem, pain point, or question the customer has. This content strategy allows you to get off the content churn and write powerful content that lasts a long-time, while staying organized and clear for your customer.

Detailed Breakdown

Funnel Reqs.

After reviewing your offering and available assets, we see the potential for three different funnels that would all work well to drive leads:


Free Plus Shipping Funnel

Leveraging the power of your book, this is a straight-forward funnel that allows potential customers to dip their toe in and get to know you, while keeping the investment minimal and the commitment low. Great for overcoming objections and building trust.


Mini Training Funnel

Highlighting and solving a pain point of your potential customers, the mini-training funnel is an opportunity for someone learn how 2X works, the value it provides, and to gain trust. This helps overcoming objections and increase one's willingness to invest.


In-Depth Webinar Funnel

Think of the mini-training, but more in-depth. It requires a larger investment from the customer, but with that investment creates more desire for your product, builds trust, and helps to automate qualifying leads. By the end of the webinar training funnel, customers will either know they want your product or are out.


Investment & Timeline.


Part 1

Conversion / Content Focused Website

Bringing the conversion / content focused website to life will require an investment of:

$7,999 + taxes

payable in two-terms (50% upfront, 50% upon completion).

Part 2


Depending on your current marketing strategy, we recommend AT LEAST one funnel and possibly all three if your current position and marketing strategy warrants it.

The deciding factor really comes down to understanding the different people you are targeting, and their various paths to purchasing.

Each funnel will require and investment of:

$1,997 + taxes per funnel

payable in two-terms (50% upfront, 50% upon completion), $500 off per funnel, for any funnel over 2 funnels.


To complete the new 2X site will take:

6-8 weeks

to design, develop, and launch – provided that the content is provided in a timely matter.

If required sooner, we will roll it out in stages.


Don't take our word for it...

While we like to think our work speaks for ourselves, what we really care about at the end of the day is how our customers feel once we’ve completed their site.

Don’t take our word for it, take theirs.

Turbocharging Your Site


Power-Ups are project add-ons that increase the effectiveness and outcome of your project and can be added on depending on your needs.

Strategic Messaging Power-Up


Benefit-focused messaging is a key part of building any great company – and any great website.

So, how well does your messaging connect with the customers looking for your service?

How do you know?

With the Strategic Messaging Power-Up, we develop simple and clear customer-focused marketing messages that your customers can understand and will act on.

We research your customer’s current pain points and language choices and develop a brand voice that is easy to remember and engaging – because it’s that of your customers.

We then leverage this new brand voice to write web messaging that brings to life how your brand will help customers and what it will make them feel.

With Strategic Messaging in place, your brand will live, talk, and engage with the people who matter most to your business – in the way they want to be engaged with.

If we didn’t know how it worked, we’d honestly call it magic.


  • In-depth company and customer research.
  • 1x – 2-hour exploration interview with a marketing member of your team.
  • An outline of the key marketing messages that resonate best with your customers.

Keyword Power-Up


In order to ensure that your site is optimized for search engines from the get go, we first need to understand what your customers are searching for and what your competitors are doing.

This add-on ensures that the site we build matches customer search queries and beats out the competition to that number one spot in Google – a must for any business that wants to grow.


  • Detailed keyword research for your company and at least 3 competitors.
  • On-page keyword integration and on-page SEO integration.

Fine Print.

We are huge fans of keeping all the cards face up and making sure everyone knows all the little details.


If the client does not have a preferred hosting choice, website hosting will be determined by Ethos, based on our experience, as well as the needs of the website. All costs for hosting, themes, and plugins will be covered by the client.


All content and copy will be provided by the client and uploaded to the site by Agensi.

Images will be jointly sourced by both parties and the cost of images, if any, will be covered by the client.

Post-Launch Hosting.

Your website needs to work for you, your business, and your customers and in today’s competitive web environment, you have to ensure your website is working at it’s best.

Content updates, software updates, plugins, performance, backups, and security all need to be regularly maintained to make sure that your site is performing competitively.

But your time is valuable – and it should be spent running your business. That’s where we come in.

We have packaged a range of Website Care Plans that will keep your site fresh, backed up, performance-optimized, and secure.

We encourage you to think intelligently about your website. You’ve made an investment. Now, make sure it’s working for you.

Our Happy Clients.

We let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.


Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.


Angela Ruscheinski

Founder, Angela Ruscheinski Photo

Our Work.

A fast-growing, Vancouver-based podcast that explores conversations for the passionately curious.

A high-growth B2B software as a service (SAAS) company focused on redefining the Employee Benefits space.


A Canada-wide employee benefits provider that services employers across the country with benefit programs and group retirement plans.

An established Industrial Moving Company looking to cement their digital presence and beat out their local competitors.

An digital fitness platform providing expert-design workout programs, live daily workouts, and outcome-focused fitness programs – all proven to get results.


A fast-growing, Vancouver-based podcast that explores conversations for the passionately curious.

Finally, get a web that converts.

To move forward simply respond to the email.

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